From time to time, I’ll come across a person that will ask me – “what exactly is an e-Marketing Zen Master”? To which point I will usually go into some colloquy about different avenues of digital and Internet marketing and do my best to adjust the conversation based on the […]

In The Police’s 1979 classic song “Message In A Bottle”, the main character wants to reach someone, anyone, in a way that marketing people would consider a non–traditional medium. Instead of a great Facebook or Radio campaign, he launches his note into the ocean, an SOS to the world hoping […]